WWBIC partners with Kenosha Community Media to make business dreams come true
By Heather Lux Regional Project Director, Wisconsin Women’s Business Initiative Corporation
WWBIC is a statewide economic development corporation that has been “Putting Dreams to Work” since 1987. As a non-profit often our biggest challenge is just getting people to know we are here and that we can help them make their dream of starting or expanding a business come true. Partnering with Kenosha Community Media has had a big impact on our ability to reach the people we want to reach – that’s pretty much everyone with a business dream, particularly underserved populations.
With the help of KCM, we produced a series of videos featuring our clients telling their personal stories about how WWBIC provided the training and resources to help them develop their businesses. We’ve been able to show these videos not only on cable and the web, but also at events. KCM also covered a client panel discussion about small business issues. All of these projects were made possible with a grant WWBIC received from the Susan B. Anthony committee in Kenosha County. With this grant, KCM was able to dedicate more staff resources to our projects.
WWBIC is just one of the non-profits KCM works with on a regular basis. With its ability to offer special pricing structures and free ways to promote upcoming workshops and events, KCM has been the go-to place for many community organizations that would not have been able to afford these services otherwise.
Here's one of the videos KCM produced for us featuring our clients telling their personal stories: